Meet our team…


President / Chief Strategy Officer 

Stacy Steinzeig Smith is our President and Chief Strategy Officer (and let’s be honest, our occasional “boat-rocker”). She earned a B.A. in Cultural Anthropology at the University of Arizona then (inexplicably to her parents) after taking her LSATs, decided not to go to law school, ran off to Hollywood, and spent the next decade working in the film and television industry. (And if you’re wondering what Cultural Anthropology had to do with being a lawyer, her parents wondered the same thing. Stacy knew it didn’t really matter – the Ultimate Guide to Pre-Law admits as much – so she chose something she found interesting and would keep her going to class.)

After her stint in Hollywood, she eventually put her creative skills to work, creating a media company with her husband, Dale. Since moving to Alaska in 2012, Stacy worked for a boutique cruise line and spent many years working for a regional health consortium providing her writing and strategic skills in PR, communications, content, social media. When the “stars aligned” (as they say) making Sea Lion Tours & Adventures possible, she and her husband didn’t hesitate.


Vice President / Chief Operating Officer (COO)

Dale Smith is our VP & COO. He spent the early part of his career as a business owner then found great success in sales and marketing. As a founder and partner of a media company (along with his wife, Stacy), the cumulative experience gained positioned him perfectly to handle our company’s operational responsibilities.

But wait, there’s more. All of that fantastic experience didn’t all happen in Alaska.

A diagnosis of late-stage cancer can flip someone’s life and plans upside down, as you might imagine. So, after surviving stage IV b cancer, Dale had something adventurous in mind for whatever was to come afterward and found it in Alaska. A job offer brought him and his wife to Juneau in 2012, where he first put his skills as a publisher to work, and later his expertise in sales and marketing for one of the largest tour operators in the area before starting the Sea Lion brand.

Mark Friend, Lead Captain & Director of Tour Operations

Captain Mark Friend holds a degree in Eco-Tourism and Adventure Travel. He’s had extensive professional training in Adventure Guiding, experience with vessels of at least a dozen types and sizes, as well as certifications that include

  • 50 Ton Masters Inland/Mate Near Coastal
  • Vessel Livery Operator
  • PADI Open Water Scuba Instructor (O.W.S.I.)
  • Marine Radio Operator Permit (M.R.O.P.)
  • Emergency First Response (E.F.R.) Instructor
  • Intermediate Rescue Rope Rigging
  • High Ropes Course Facilitation
  • Ocean Kayaking

As a bonus, Captain Friend (yes, that’s his real name) has a name that makes our guests feel safe and welcome at the outset. Luckily, his personality matches his name to a “T.”