Jim Collins, Vice President of Business Development

Jim is a highly experienced manager of marine tour businesses operating in Juneau.  He has a reputation for creativity, integrity, an old-fashioned work ethic, and dogged pursuit of continuous improvement. 

His philosophy is to empower and motivate staff in a way that encourages them to exceed company goals. 

Jim firmly believes that an industry-leading reputation is a hard-earned yet fragile accomplishment. It must be continually be re-earned every day with every word and every action by everyone in the organization.

He is also a boat captain! So, don’t be surprised if he’s sitting in the driver’s seat on your tour. Jim has a current US Coast Guard Merchant Mariner’s License, 100-Ton (first license issued in May 1991).

Jordan “Kowboy” Serdynski, Director of Engineering

Growing up, Kowboy spent all of his summers working at Rigger’s Ranch in Idaho. The ranch was initially homesteaded by his great-great-grandfather, who immigrated from Germany in the late 1800s. President Theodore Roosevelt signed the papers that made him the land’s legal owner in 1904.

Kowboy could handle just about anything a working ranch could throw at him, but he wanted to be a professional hunting guide. So, he did at Ridge Runner Outfitters in Idaho for about five years. Then, when Kowboy learned his brother was moving to Alaska, he decided to tag along.

So, how did he wind up in the marine tour business? Kowboy worked in the supply department for Allen Marine Tours his first summer in Juneau. They asked him back for the next season with a promotion. Then season after season put him to work with ever-increasing responsibility & additional promotions until he became their engineer. Honestly, he can practically do anything!

When he’s not working on boats, Kowboy is hunting, fishing, hiking, or riding his Harley. He’s also an unapologetic, hardcore PS4 gamer.

We say, unapologetically, Kowboy is an extraordinary and indispensable member of the Sea Lion family!